Product
The AI assistant that lives inside your software.
ZAM is a digital adoption platform powered by AI that understands the screen. It guides your people through any tool, answers their questions in the moment, and gets new hires productive in days. No content team. No tooltips to maintain. Works on the software you build and the software you buy.
Adoption used to mean building tooltips. Now it means understanding the work.
Every digital adoption platform before ZAM works the same way: someone builds a tooltip for every screen, the platform shows them in order, and the whole thing breaks the moment the software updates. It's slow to set up, expensive to maintain, and only covers the apps you've wired up.
ZAM works differently. It understands what's on the screen and what the person is trying to do — so it can guide them through any workflow without anyone hand-building it first. When the software changes, ZAM adapts. When you add a new tool, ZAM is ready.
What you get
Real-time, in-tool guidance
People ask out loud and ZAM walks them through the workflow on their actual screen — one step at a time, in any tool.
Voice-first help
No searching documentation, no waiting for a colleague. Speak to ZAM the way you'd speak to the person who sits next to you.
Coverage across your whole stack
Owned apps via a lightweight SDK; bought apps via a managed browser extension. One assistant, every tool.
Guidance that updates instantly
Change a workflow, publish once, and every user sees the new guidance — without shipping new code or rebuilding anything.
A view of where people get stuck
Because ZAM is in the workflow, it shows you the steps that slow everyone down, so you can fix the friction that actually matters.
Who it's for
CIOs & IT leaders
Roll out enterprise software without the rollout pain. One assistant across owned and bought tools.
Heads of L&D
Stop building and maintaining training content. The training is the doing.
Heads of Operations
New people productive in days. Less time lost to 'how do I do this.'
Not just another digital adoption platform.
If you're weighing ZAM against WalkMe, Whatfix or Pendo — or wondering whether a general AI assistant is good enough — here's the honest side-by-side.