Guides step by step
the next action, in the app, by voice
Live now: ZAM running on enterprise software with zero code changes →
Any tool. Zero learning curve.
ZAM is an AI assistant that lives inside the software your team already uses — guiding people through any tool by voice, in real time, so new software stops being a learning curve.
What is ZAM?
The AI adoption layer for any software.
ZAM is an AI digital adoption platform that runs inside the software your team already uses. It guides people through any tool by voice, in real time — answering questions and walking them through the next step as they work — so new software stops being a learning curve. There is no walkthrough content to build or maintain: ZAM works across the software you own and the software you buy, giving everyone one assistant inside every app.
- On any softwareowned or bought
- Real-time guidanceAsk naturally, get guided on your screen.
- No content team needednothing to author
ZAM is built for software that evolves.
Old DAPs need a team to hand-build tooltips for every screen.Those tooltips break every time the software updates.And they only work on apps you've paid to wire up.New hires take weeks to get productive on enterprise tools.Help desks drown in 'how do I do this' tickets.Your best people become the help desk.
How ZAM works
Two paths in. One assistant out.
ZAM gets inside your software two ways — depending on whether you own it or buy it — and the people using it get the exact same assistant either way.
Software you ownA lightweight SDK
Software you boughtA browser extension
Everyone sees the same assistant
Path 1 · Software you own
For the apps you build.
For the software your team owns, ZAM ships as a lightweight SDK. Add it once and the assistant is available across every screen — no rebuild, and no walkthrough content to script.
- A one-time, lightweight add to your own apps
- Live across every screen, instantly
- Updates as your app evolves — nothing to re-record
Your engineers add it once; everyone gets the assistant.
Path 2 · Software you bought
For the tools you can't change.
For the third-party tools you can't modify — CRM, ERP, ticketing — ZAM runs as a browser extension. People install it once and the assistant rides along inside those apps, exactly as it does in your own.
- Works on tools you don't control
- Installed once, available everywhere they work
- No vendor integration to wait on
No access to the vendor's code required.
What ZAM does
Adoption, handled — in the flow of work.
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How ZAM compares
More than a walkthrough, more than a chatbot.
Other tools do part of the job. ZAM guides the work in your real tools and evaluates the result — in one place.
Hover a spoke to compare a capability; hover or focus a series below to highlight it.
| Capability | ZAM | Old DAPsWalkMe / Whatfix | General AIChatGPT / Gemini |
|---|---|---|---|
| Works on software you own AND software you bought | Yes | Partial | No |
| Guides in the moment, inside the app | Yes | Partial | Partial |
| No walkthrough content to build or maintain | Yes | No | Yes |
| Ask and act by voice, hands on the work | Yes | No | Partial |
| Keeps working when the software changes | Yes | No | Partial |
| Understands what is on the screen right now | Yes | Partial | No |
Where ZAM is live
Built with the people who run real operations.
- Backed byIncubated at IIM Lucknow EIC
- In productionLive on enterprise software
- Active pilotTier-1 manufacturing enterprise
- Active pilotLarge Indian conglomerate
- Days not weeksTime to adoption
- Any toolOwned or bought
- Zero content authoringNothing to build
- One assistantAcross every app
FAQ
Questions, answered.
What is ZAM?
ZAM is an AI digital adoption platform built by Crezam. It lives inside your software and guides employees through any workflow by voice, in real time, on their actual screen. It works on the tools you build and the tools you buy, and it needs no content team to set up walkthroughs for every screen.
What is a digital adoption platform?
A digital adoption platform (DAP) is software that helps people use other software — through in-app guidance, walkthroughs and help. Traditional DAPs like WalkMe and Whatfix rely on hand-built tooltips. ZAM is an AI-native DAP: it understands the live screen and guides people without anyone building tooltips first.
How is ZAM different from WalkMe, Whatfix or Pendo?
Those platforms need a content team to hand-build tooltips for every screen, and those tooltips break when the software updates. ZAM understands the live screen, so there's nothing to author and nothing to maintain. It also works on third-party tools you didn't build, via a managed browser extension.
How is ZAM different from ChatGPT or Gemini?
General AI assistants live in a separate browser tab and can't see what you're doing unless you manually share your screen. ZAM lives inside the workflow — it understands the screen you're on and guides you there, in the tool, by voice.
Does ZAM work on software we didn't build?
Yes. For third-party tools — a SaaS HR system, a CRM, a ticketing tool — ZAM rolls out as a managed browser extension that IT deploys to staff, with no access to the vendor's code needed. For your own apps and internal tools, ZAM drops in as a lightweight SDK.
See ZAM live inside your own software, in 20 minutes.
Bring one tool your team uses. We'll show ZAM guiding real work inside it — no setup on your side.
CrezamCreative Tech · Incubated at IIM Lucknow EIC · Made in Bengaluru